Be neutralYou are a brand
As one's aura is difficult to describe in words, As everyone's beauty cannot be distinguished in a single boundary, As everyone's lip color is unique,LAKA is addressing gender-neutral Philosophy with our collection, rewriting the script that only specific gender would be interested in playing with colors. Our products challenge the stereotypes in the beauty industry and promote expression, empowerment, and uniqueness.
Neutral is LAKA's brand philosophy that pursues beauty free from gender bias and the conventional color scheme. This is our brand's personality.
Beauty is for everyone. "Beauty is something that anyone can enjoy in any way they please." LAKA is born with this very clear identity.Inclusivity is built into our products at every stage.We don't limit makeup to narrow gender identity, and instead, open it up as a viable tool for all to use. Men are no longer in need of women-based advertisements to access beauty products. Women can now access colors and enjoy individual expression through makeup in a totally free environment. Now, makeup is used as a tool to express yourself and become the person you want to be.
Beauty products that deliver intense color with a rich texture, Foundations with a flawless and matte finish, They are far from what we pursue.Translucent lip products require no precision application so they can be applied without looking in a mirror. Shadows and cheek blushes with coated pigments are buildable so you can adjust the color that suits your look. Foundations and concealers are designed to feel lightweight and effortlessly blend into your skin.
YOU ARE A BRANDThis is the spirit of LAKA.